Custom product information management (PIM) system development
Structr develops custom product information management systems (PIM systems) for highly flexible, high-performance organisation and management of complex product data. Built on a Neo4j graph database and combined with a simple, fast page builder, PIM software developed with Structr automates product data maintenance smoothly.
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Need a fast and cost-effective solution? We build a high-performance prototype of your PIM system within 3 days at a fixed price.

Structr is a software company founded in 2011 that specialises in the custom development of all-in-one software solutions based on Neo4j graph database technology. We build tailor-made PIM software and other applications for complex data structures where standard SaaS platforms and other vendors using relational databases fall short.
A product information management system from Structr can be flexibly programmed with any function you can think of, such as integrated digital asset management (DAM), smart search and filter functions, reliable data quality validation, and ergonomic, intuitive interfaces.
The particular advantages of Structr PIM software are centralised product data maintenance and management with fully automated APIs for seamless system integration, an extensible data schema, and fast data access with low latency. The system is highly scalable and can be adapted to any size without technical limitations.
On this page, we describe the special features, functions and advantages of the PIM software that can be developed with Structr, and explain how we develop PIM systems.
Custom product information management from Structr
A custom product information management system from Structr is high-quality open-source software that offers maximum flexibility and performance thanks to its unique combination of low-code development and Neo4j graph technology.
Structr uses a native Neo4j graph database, so even highly complex, deeply nested product structures such as multi-level bills of materials and configurations can be implemented with great efficiency and clarity. Structr is the only platform that combines low-code development tools directly with native Neo4j graph technology. Conventional PIM systems based on relational databases reach their performance limits as modern products become more customised and complex.
Custom PIM software from Structr stands out for its semantic product management. Thanks to graph technology, product data is not simply stored in tables but intelligently linked as nodes within its business context. This makes dependencies between components, variants and specifications transparent and logical, and the meaning of the data becomes machine-readable.
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Custom Structr product information management software allows a tailor-made, role-specific user interface (UI). The integrated low-code page builder lets you build intuitive, individually customised user interfaces. For example, you can design a different input form for product designers than for marketing staff, without creating any technical hurdles in the system.
PIM software developed with Structr ensures complete transparency, auditability and digital sovereignty without vendor lock-in. With closed-source software, you have to trust the vendor completely and have no way of reviewing the code. With Structr, the source code is publicly available. Companies using Structr can check the code for security vulnerabilities themselves, fix bugs and adapt the platform to very specific requirements.
As an open-source platform, PIM software from Structr can be run entirely on your own infrastructure. Unlike many other low-code platforms, we are not a cloud-only SaaS platform. With Structr, you have full control over all your data and are independent of US cloud services, making GDPR compliance straightforward.
Product information management software developed with Structr offers a wide range of functions and use cases, which are described in detail in the following sections.
Product information management functions
A product information management system developed with Structr offers a wide range of functions, for example seamless integration into the product lifecycle, an extensible data schema, reliable data quality validation, ergonomic and intuitive interfaces, integrated DAM, and smart search and filter functions.
The following list describes the most important functions of Structr PIM systems.
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Seamless integration into the product lifecycle
A PIM system developed with Structr integrates seamlessly into the product lifecycle. Structr PIM systems offer fully configurable, automatic APIs. These APIs allow the system to be integrated completely into the surrounding IT landscape, ensuring end-to-end workflows across the entire product lifecycle.
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Extensible data schema
Structr PIM systems have an extensible data schema. The system does not force you into a predefined format. Structr's flexible data schema can be adapted to any product domain and extended at any time.
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Reliable data quality validation
Structr PIM systems validate data quality reliably. Consistently high data quality is the foundation of successful e-commerce. Structr's system offers smart mechanisms for validating data quality. With automated checks, individually definable mandatory fields and approval workflows, the system immediately detects incomplete, incorrect and redundant entries. This ensures that only correct and complete product information is communicated to your customers.
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Ergonomic and intuitive interfaces
Structr PIM systems offer ergonomic and intuitive interfaces. The integrated low-code page builder lets you design clear dashboards and input forms that are tailored exactly to the specific working methods and needs of your teams.
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PIM with digital asset management (DAM) integration
Structr product information management software includes integrated digital asset management (DAM). Images, product videos, user manuals and data sheets can be managed centrally and linked logically and directly to the respective items or product categories.
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Smart search and filter functions
Structr PIM systems stand out for their smart search and filter functions. Thanks to native Neo4j graph database technology, the Structr PIM system offers extremely fast full-text search and faceted filtering. Even in huge product ranges with millions of attributes and links, your employees find the right records within seconds.
PIM system use cases
Common use cases for Structr PIM systems are marketing, sales, purchasing, product management and data compliance in industrial companies of all kinds.
The following list describes example use cases for PIM systems that can be programmed with Structr.
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Marketing
Marketing is a typical use case for Structr PIM systems. A central PIM is indispensable for marketing to ensure compelling brand messages across all channels. The Structr PIM enables fast, error-free multi-channel delivery of target-group-specific product information, images and web content to online shops, marketplaces, social media platforms and print catalogues.
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Sales
Structr PIM systems are ideally suited for sales. Sales teams rely on instant access to current, valid product data. With a Structr PIM system, individual price lists and product data sheets can be generated and retrieved at the push of a button. Through smart links between products, the graph technology supports targeted cross-selling and upselling, as matching accessories and alternative items can be displayed clearly right away.
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Purchasing
Structr PIM systems are perfect for purchasing in industrial companies of any size. The PIM system makes onboarding new suppliers and item data easier. Incoming data from different sources and in various formats can be imported and standardised centrally. Automated workflows ensure that incomplete information is detected before a product is released for sale.
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BOM and product management
Structr PIM systems are ideal for BOM and product management. BOM software developed with Structr digitalises and centralises the structure of data with real-time synchronisation. For this purpose, the PIM is enriched with basic data from ERP systems as well as detailed descriptions, technical specifications, care instructions and international translations. The native Neo4j graph database structure enables intuitive management of highly complex product variants, bills of materials and product relationships.
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Data compliance and IT
Structr product information management software is an excellent tool for achieving data compliance. Structr PIM systems offer maximum data security with full administrative control. Granular rights and role management ensures that only authorised employees may grant certain approvals and change data in line with individual data governance policies. IT benefits from automatically generated APIs. These automatically generated, configurable APIs allow smooth integration into existing IT systems and keep development time short.
Reviews of our product information management software
Below you will find reviews of product information management software developed with Structr.
Product information management case studies
Below we present a selection of product information management case studies from Structr.

Project management tool for complex products
Projects rarely fail for lack of data: they fail because of scattered data. Southern Wind brings it together in the graph as a single source of truth and sees deadlines, responsibilities and capacity bottlenecks in real time.
Read the case study
Ahorn: Smart decisions – data-driven, human-centred
Successful digital transformations rest on more than technology – they are driven by the synergy of structured data, innovative tools and the vision, strategy and determination of forward-looking leaders.
Read the case studyBenefits of our custom product information management
The benefits of our custom product information management system (PIM system) include centralised data management, central product data maintenance, optimised collaboration across your company, higher data quality and time savings, seamless system integration, fast data access and custom user interfaces.
The following list describes the greatest benefits of our custom product information management systems developed with Structr in more detail.
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Centralised data management
Structr PIM systems enable centralised data management. The Structr product information management system creates a single source of truth for your entire product range, so there is no more tedious gathering of information from scattered Excel lists and different departments.
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Central product data maintenance
Custom PIM systems developed with Structr help you maintain product data centrally. All product data is stored and edited in one single place. Central product data maintenance increases the transparency of all business processes and makes sure you keep track of everything.
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Custom and intuitive user interface (UI)
A PIM system developed with Structr enables a custom and intuitive user interface (UI). The integrated low-code page builder lets you create tailor-made user interfaces for maintaining product data that fit your employees' processes exactly.
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Optimised collaboration across your company
Structr PIM systems optimise collaboration across your company. Marketing, e-commerce, sales and product management seamlessly access the same, always up-to-date data. This prevents data silos and makes communication between departments easier.
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Higher data quality and time savings
Structr PIM systems help increase data quality and save your company valuable time. Automated checks and structured data models reduce errors and duplicates during data entry. Automation and the use of structured data models help shorten the time to market of new products.
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Seamless system integration for consistent workflows through fully automatic APIs
Product information management systems from Structr ensure seamless system integration and consistent workflows through configurable APIs. A modern PIM requires deep integration into the existing IT landscape. Interfaces to third-party systems such as ERP and CRM systems must be functional and powerful to guarantee smooth data exchange. Structr enables seamless integration through fully automatic and configurable APIs.
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Fast data access and low latency
Structr PIM systems stand out for fast data access and low latency thanks to modern graph technology. Based on graph database technology and the use of GQL/Cypher queries, you benefit from extremely fast data access and very low latency even with very large product networks.
The product information management development process at Structr
The product information management system development process at Structr consists of 4 steps: a consultation, PIM prototype development, a workshop, and ongoing support with hosting.
The following list describes our PIM system development process in detail.
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1
Detailed consultation on developing your custom product information management system
In the first step, we hold a detailed consultation with you on developing your custom product information management system. We discuss your current product data architecture and the specific challenges you face in data management. We analyse which sources (such as ERP systems and supplier data) your product information comes from, which sales channels it is to be exported to and which core functions are required. We also discuss seamless integration into your existing IT landscape in order to create a reliable data foundation as a single source of truth for all your goods.
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2
PIM system prototype development
Based on the consultation, we develop a prototype of your product information management system. Depending on complexity, prototype development takes a few days or 1–2 weeks. The prototype visualises the future user interface (UI), the underlying data structure and basic processes such as importing, enriching and categorising product data. Together with you, we check whether the workflows shown reflect your real business processes as well as possible.
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3
Workshop on your Structr product information management system
After prototype development, we hold a joint workshop on your PIM system. In the workshop, you and your project managers have the opportunity to test the system live with item data, images and descriptions. We explain all functions in detail and show you how to make the best use of the new software solution in your day-to-day work.
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Hosting and ongoing support
After successful prototype development and the workshop, we provide reliable hosting and ongoing support for the long term. Thanks to its flexible architecture, the system grows effortlessly with your expanding product ranges. We remain at your side as a reliable technical partner for the long term.
How much does custom product information management cost?
A custom product information management system prototype usually costs between EUR 5,000 and EUR 15,000.
The exact price of a PIM system depends on the complexity of the individual project.
Contact us about product information management development
Feel free to contact us any time on +49 800 / 78 78 287, send us an email or use our contact form.
Axel Morgner
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